E-Commerce Marketing and Support
Turn Browsers into Buyers with Results-Driven E-Commerce Marketing
Your online store should be backed by strategy and insights. At Vodchits Innovations, we help e-commerce businesses increase visibility, drive qualified traffic, and convert shoppers into loyal customers through a full-stack digital marketing approach tailored for the ever-evolving online retail marketplace. Whether you’re on Shopify, WooCommerce, Magento, or another platform, we’ll help you scale profitably.
E-commerce marketing uses digital strategies to drive traffic to your online store, convert traffic into paying customers, and keep those customers coming back.
It combines a mix of strategies tailored specifically for online retail, including search engine optimization (SEO), paid advertising, email automation, social media, and other platforms designed to fit your business. General digital marketing focuses more on awareness, while e-commerce marketing prioritizes sales and revenue. This focus optimizes the customer journey from product discovery to checkout and post-purchase.
Why E-Commerce Marketing Matters
In today’s digital landscape, there are millions of online stores competing for buyers’ attention. In order to reach your customers, you need integrated marketing that captures your ideal customers at every stage – from discovery, to research, to checkout.
Effective e-commerce marketing boosts site traffic improves the user experience, lowers cart abandonment, and increases the value of your average orders. From SEO and Google Shopping to Conversion Rate Optimization (CRO) and retention emails, our wholistic strategy works in sync to grow your revenues.
Our E-Commerce Marketing Services
Every business is different. We begin with an in-depth audit of your business, we carefully study you product assortment, business processes, competitors, and your online store; identifying conversion bottlenecks, missed opportunities, and key focus areas.
Then, we build an omnichannel marketing strategy designed to bring in more qualified traffic and convert more of it. From ongoing A/B testing to retention marketing, we focus on sustainable growth, not short-term spikes.
E-Commerce SEO
We will implement a comprehensive on-site and technical SEO strategy tailored for e-commerce platforms. This might include structured data deployment, dynamic meta tag optimization, canonicalization fixes, internal link architecture, and site speed improvements.
We can optimize your category pages, complex navigation, and product descriptions by using search driven keyword mapping. This will improve indexation and ranking across transactional queries.
We will periodically conduct performance audits using advanced website crawling software to identify crawl errors, duplicate content, and underperforming pages. We will insure sustained growth in organic visibility and traffic conversions.
Google Shopping & Paid Ads
Our e-commerce experts can launch and manage high-yielding ad campaigns across various platforms, including Google Shopping, Meta Advantage+ catalog ads, TikTok, and other product-based advertisements.
To do this, we use feed integration through Google Merchant Center, rule-based optimizations (price labeling, inventory thresholds), and segmenting product groups by margin or priority.
Ads are then tested via dynamic asset insertion and bid strategies (Target return on ad spend, Maximize Conversion Value) are monitored against our metrics (cost per purchase, share of impression).
Our team will continuously monitor your campaign for scalability, minimization of wasted spend, and optimizing for high purchase intent.
Conversion Rate Optimization (CRO)
We will conduct audits on your online store’s user experience to ensure customers are getting to the right places. To determine friction points and drop offs, we use heatmaps, scroll tracking, and behavioral analytics.
After that is complete, we conduct hypothesis A/B tests using our optimization platforms, so we can evaluate page layout, microcopy, trust indicators, and checkout flow. We can provide enhancements like multistep checkouts, predictive search improvements, product bundling logic, or dynamic shipping/return messaging.
Any of the changes we make will be evaluated by our experts using statistically significant lift data. We want to see increased revenue per session, improving key interactions without increasing acquisition costs.
Email & SMS Automation
Our clients fully benefit from cross-channel lifecycle automation. Using purchase history, predictive analytics, and user behavior, we create e-commerce flows.
With email automation platforms, we recover lost sales using abandoned cart recovery, browse abandonment, transactional post-purchase campaigns, and customer win-back sequences.
We can employ feed logic to give dynamic product recommendations, while SMS is deployed strategically for time-sensitive promotions and reactivation.
Immaculate domain authentication and ongoing list hygiene allow us to optimize deliverability. We then evaluate performance through conversion attribution, open rates, and downstream average order value (AOV) or retention metrics.
Product Feed Management
We ensure that your product listings are being syndicated across Google, Meta, TikTok, and third-party marketplaces using tools with native integrations. To accomplish this, we provide daily syncing, custom label creation, and taxonomy mapping to ensure alignment with each platform’s specific requirements.
We drive title and description optimization by search term data and competitive analysis. We resolve any disapprovals and mismatches via error monitoring and supplemental feed rules.
Feed health is reviewed weekly to ensure consistent eligibility, visibility, and campaign performance. Optimized and well-maintained e-commerce data feeds are foundational for shopping ads, remarketing, and omnichannel visibility.
Analytics & Performance Tracking
We can implement full-funnel analytics infrastructure using analytic specific tracking tools, and server-side tracking where applicable. Events like add to cart, checkout start, and purchase are configured with enhanced e-commerce tagging; this allows for segmentation by source, device, and customer type.
In order to surface insights across campaign performance, funnel leakage, and customer lifetime value, we build dashboards to give your website the best possible aesthetics and engagement. Attribution models (last click or data driven) are applied based on business case, and website analytical parameters are enforced consistently across campaigns. Our reports are designed for decision making, not just data visibility.
Why Choose Our E-Commerce Marketing Services?
Retail-Focused Strategy
We understand the complexities of online retail and create campaigns tailored to your products, audience, and goals. Our strategies are designed to increase your revenues while reducing the costs to acquire customers.
Platform Versatility
Shopify, WooCommerce, BigCommerce, Magento, and more, we work across all major platforms. We adapt our tactics to the architecture of your CMS to ensure maximum performance.
Integrated Execution
Our in-house team handles everything from SEO to paid media to automation. You get seamless coordination between platforms and rapid implementation across your entire funnel.
Performance Obsessed
Every decision we make is backed by analytics, testing, and measurable ROI. We don’t just build for clicks and traffic, but also for revenue growth and customer lifetime value.
What Our Clients Saying
Long Island City and Astoria E-Commerce Marketing Special Offer
Are you ready to amplify your e-commerce exposure and attract a steady stream of potential customers?
We have great news for our neighbors, small and medium-sized businesses located near our New York City headquarters. We offer special conditions and special offers on e-commerce marketing services and more.
The basic conditions of the program are simple: your company must be a small or medium-sized business and your office must be located in one of the following bordering areas:
Special offers and discounts are available for businesses in
- Long Island City
- Astoria
- Lenox Hill
- Sutton Place
- Midtown East
Contact us by phone or using the contact form and ask about the E-Commerce Marketing discount program and one of our specialists will tell you how to get a discount and start promoting your business on favorable terms.
You can view the full terms and conditions of the special offers program for local customers on the announcement page in the newsroom section of our blog.
More Digital Marketing Services For You
A set of services to grow your business online, including SEO, SEM, PPC, Social Media, Content, Web Design, and more.
Right data, expert analytics and accurate and deep market understanding for informed and efficient business decisions.
Allow customers to find you on the web, boost your website traffic, leads, clicks, revenue, and even more – all with top-notch SEO.
Find out where your website stands online and what could be improved to grow more traffic, engagements, and conversions.
Grow audience and boost sales with Pay-Per-Click (PPC) advertisement. Targeted audience, instant results, predictable costs. Let’s launch today!
Achieve better accuracy and results with programmatic ads. Plan, launch, optimize, and analyze programmatic campaigns with us!
Build customer trust and engagement, market your brand, products, and services by reaching out to your audience on social media.
Attract and retain your audience with quality content crafted to convert, drive more sales, amplify brand awareness, compound your ROI, and cultivate loyalty.
Tell your story with a new mobile-friendly website. Smooth user experience and the latest web technologies to fit any project and any business!
Translate your creative ideas into logos, brand identity or web elements, banners, social media designs, and more.
Set your business apart and give your customers a unique experience with 360 photos, 360 videos, 360 tours, and 3D tours.
IT Consulting
IT Services
Cybersecurity
Digital Marketing
E-Commerce Marketing FAQs
The key to consistent, high value traffic comes with a multi-channel strategy. Organic traffic can come from search engine optimization (SEO), content marketing, and strong structure of your product pages. Paid channels across Google, Meta (Facebook, Instagram), and TikTok can quickly generate visibility when properly segmented and optimized. Influencer marketing, affiliate partnerships, and email acquisition tactics (pop-ups, lead magnets) can also play a role. If you want to scale effectively, you should have a mix of upper funnel awareness campaigns and lower funnel performance ads, connected by detailed analysis and clear tracking infrastructure.
Email marketing in e-commerce requires automation, segmentation, and lifecycle timing. Key flows may be abandoned cart recovery, welcome series, post purchase follow up, and re-engagement campaigns; all of which should be behavior triggered and personalized. We use email automation platforms to segment users based on engagement, order history, and predictive buying cycles. To ensure that you are sending the right message at the right time, we use deliverability best practices (SPF/DKIM setup, domain warm-up) and performance tracking (opens, click-throughs, revenue attribution). We go the extra mile to turn those one time buyers into loyal customers.
During the strategic development phase, we will work together to create KPIs tailored to your goals. Some of our clients want return on ad spend (ROAS), average order value (AOV), conversion rate, and customer acquisition cost (CAC). For SEO, we look at traffic growth, keyword rankings, and revenue from organic sessions. For CRO, we can track improvements in checkout completion rates. We provide custom dashboards and monthly reporting, so you always have a clear picture of performance and where we’re driving results. Our confidence in delivering for your business allows us to have full transparency, we will show you how we make the difference.
The answer is: it depends. Timelines vary by which of the services you choose. Paid campaigns like Google Shopping might show results within days or weeks. SEO and CRO typically take longer, you’ll start to see meaningful growth around 3–6 months. Email automation can generate immediate results from cart recovery and post-purchase flows. Regardless of channel, we don’t like to waste time. We aim to deliver both quick wins and long-term growth by focusing on performance at every stage.
The answer to this question depends on your product catalog, technical needs, and growth goals. Shopify is ideal for most Direct To Consumer (DTC) brands thanks to its ease of use, built in SEO features, and app ecosystem. WooCommerce offers more customization if you’re comfortable with WordPress, while Magento (Adobe) suits enterprise level operations with complex workflows and large inventories. BigCommerce, Wix, and Squarespace have specific use cases as well. We assess both your current setup and your roadmap, including internalization, omnichannel expansion, and performance scaling before we make you a recommendation.
Ready to Grow Your Online Store?
Contact us today to see how we can take your e-commerce business to the next level. Whether you need help scaling your paid ads, boosting SEO visibility, or fixing your checkout flow, we’re here to help. Get in touch today for a free strategy consultation!