Paid Search Marketing
Drive
Traffic
Leads
Clicks
Revenue
Growth
Visibility
with Expert Pay-Per-Click Advertising
So, you have created or have an existing website and now want to increase visibility, number of visitors, leads, and sales and ultimately generate growth and income for your business.
In addition to search engine optimization, which is essentially associated with a well-designed, maintained website, uploading and publishing quality content, paid search marketing can help achieve these goals.
What is Paid Search Marketing?
Paid Search Marketing, or Pay-Per-Click Advertising in search engines, is one of the two main types of search engine marketing, along with organic search engine optimization. Paid search marketing allows you to launch so-called contextual advertising also known as PPC Ads on search networks instantly, targeting specific keywords used by users when searching for certain goods or services.
Unlike search engine optimization, the result is achieved almost instantly, since it does not require investing time and effort in developing the content on your site. Your advertisements appear on search engine results pages within a short time of launching your advertising campaign.
Let’s immediately note that the quantity and quality of your content directly affect conversion and overall performance of both search engine optimization and paid search marketing.
We Will Launch Your PPC Ads Campaign In
Many businesses in New York and across the US choose PPC as a source of leads, sales, revenue, and growth. If you are one of these businesses, great! Come to us!
Our experienced paid search marketing team will help you achieve your results and take you to new heights. We will help you analyze your market, determine the right target audience, develop an effective strategy, and launch contextual pay-per-click advertising in the most popular search engines in the United States.
Bing
Yahoo
AOL
DuckDuckGo
Yes, Yes! There is absolutely no need to advertise the number one search engine on the planet. Here are some fresh facts about Google in 2024:
- 81.95% of the desktop search engine market share belongs to Google.
- Over 94.92% of the US mobile search market accounts for Google.
- Over 99,000 search queries are processed by Google every second, approximately 2 trillion searches annually.
- Over 84.2 billion of total visits Google received in December 2023 alone.
- 95.88% of search terms in Google are four words or more.
- 15% of search terms in Google have never been searched before.
- 46% of all Google searches are local searches related to the search for local information, goods, and services.
*Data as of January 2024
Considering the convenience for users when searching for local and regional products and services, the popularity and recognition of the name, as well as the number of daily users, it is not surprising that many businesses are looking to get into Google and improve their rankings by using professional SEO services and content marketing. If your business doesn’t exist on Google, it simply doesn’t exist.
Paid Search Marketing Benefits
Instant Visibility
Get your products or services in front of potential customers the moment they search
Precise Targeting
Reach ideal customers based on demographics, location, interests, and more
Quick Results
Paid Search Marketing generates traffic and leads within hours of launching a campaign
Flexible Adaptability
Real-time result measurement and analysis allow you to flexibly improve strategy, optimize, and scale
Cost Control
Set your own budget and pay only when someone clicks on your ad
Our Paid Search Marketing Services
Strategic Keyword Research
To ensure the success of your paid search advertising campaign, we will conduct truly thorough strategic research and keyword analysis.
- We will carefully analyze your business goals, products, and services
- We will apply many years of successful experience in marketing and managing PPC campaigns for companies from different industries
- Based on several data sources we will collect and analyze all the necessary statistical data
- We will analyze the targeted region and take into account its possible features
- We will conduct a behavioral and other analysis of your target audience
Based on a cumulative analysis of all received data, we will select the most favorable and effective list of keywords to achieve maximum efficiency in your advertising campaign.
Everything to ensure that every dollar is spent with maximum benefit for your business.
Compelling Ad Creation
The modern consumer is bombarded with thousands of advertisements every day. Only truly attractive and compelling ads will help you stand out in an oversaturated competitive environment and attract the attention of your potential customers.
This is exactly the kind of paid search ads we create for our clients: professional, accurate, and compelling.
We will analyze your ideal target audience, considering possible demographics, language, mentality, and other characteristics. We will create truly creative text, graphic, or video advertising messages. Nothing will be boring.
Everything to ensure that potential customers choose you.
Smart Bid Management
In pay-per-click search engine advertising campaigns, making the most of your money is critical.
When managing our clients’ advertising campaigns, we use the most effective advanced strategies for intelligent bid management. We will calculate the most optimal performance targets including return on investment (ROI), return on ad spend (ROAS), and others. We will show your ads to the right people at the right time for the right cost per click.
Our team constantly monitors the situation around your advertising campaigns and, when necessary, makes the necessary adjustments. Your account manager will be in touch for convenient planning and timely updating of the strategy.
All to stay ahead of your competition and ensure every dollar is spent to benefit your business.
A/B Testing for Optimization
To improve your paid search campaign efficiency, our team conducts regular A/B testing, or comparing the effectiveness of two versions of the same content or advertising message.
Based on user behavior, we will either ensure that current advertising is performing as effectively as required (version A) or discover and apply a more effective set of content and parameters (version B). We will know exactly which version of content or advertising appeals to your customers more.
Regular A/B benchmarking helps us improve ad elements, landing pages, and targeting to maximize click-through rates and conversions.
Why Partner With Us?
Experience & Expertise
Skilled paid search marketing experts with over 10 years of experience
Customized Strategies
Our PPC strategies are tailored to your specific goals and industry requirements
Transparency
Regular reports detailing the performance allow you to measure the impact of your investments
Full-Service Support
From initial setup to ongoing management, we handle every aspect of your PPC campaigns
Proven Track Record
Years of successful business stories confirmed by client testimonials
What Our Clients Saying
Long Island City and Astoria Paid Search Ads Special Offer
Are you ready to skyrocket your online visibility and attract a steady stream of potential customers? We have got a good news for you!
For our neighbors, small and medium-sized businesses, we offer special conditions and special offers for paid search marketing services.
The basic conditions of the program are simple: your company must be a small or medium-sized business and your office must be located in one of the following bordering areas:
Special offers and discounts are available for businesses in
- Long Island City
- Astoria
- Lenox Hill
- Sutton Place
- Midtown East
Contact us by phone or using the contact form and ask about the Paid Search Ads discount program and one of our specialists will tell you how to get a discount and start promoting your website on favorable terms.
You can view the full terms and conditions of the special offers program for local customers on the announcement page in the newsroom section of our blog.
More Digital Marketing Services For You
A set of services to grow your business online, including SEO, SEM, PPC, Social Media, Content, Web Design, and more.
Right data, expert analytics and accurate and deep market understanding for informed and efficient business decisions.
Allow customers to find you on the web, boost your website traffic, leads, clicks, revenue, and even more – all with top-notch SEO.
Find out where your website stands online and what could be improved to grow more traffic, engagements, and conversions.
Achieve better accuracy and results with programmatic ads. Plan, launch, optimize, and analyze programmatic campaigns with us!
Build customer trust and engagement, market your brand, products, and services by reaching out to your audience on social media.
Attract and retain your audience with quality content crafted to convert, drive more sales, amplify brand awareness, compound your ROI, and cultivate loyalty.
Improve your online store usability, generate more traffic, and boost your online sales. Our digital marketing experts have you covered!
Tell your story with a new mobile-friendly website. Smooth user experience and the latest web technologies to fit any project and any business!
Translate your creative ideas into logos, brand identity or web elements, banners, social media designs, and more.
Set your business apart and give your customers a unique experience with 360 photos, 360 videos, 360 tours, and 3D tours.
IT Consulting
IT Services
Cybersecurity
Digital Marketing
Paid Search Marketing FAQs
Paid search marketing is a subset of search engine marketing and involves placing pay-per-click advertising messages on search engine results pages. Paid search marketing is also known as pay-per-click advertising, pay-per-click ads, and PPC Ads.
Yes. In 2024, paid search marketing or pay-per-click advertising on search engines is still one of the most effective and widely used types of advertising on the Internet. The ability to deliver effective and fast results makes paid search marketing an easy choice for businesses of any size.
The first results, calls, and clicks, from a paid search campaign can be obtained within one to two hours from the moment of launch.
It is worth noting that launching a paid search advertising campaign requires preliminary collection and analysis of various data, including, among other things, data about the company, advertised goods or services, target audience, target market, etc.
In other words, it would be fair to conclude that the process of preparing a paid search advertising campaign can take from several days to several weeks, depending on the complexity of the advertising campaign.
Both, Paid Search (or PPC) advertising and search engine optimization are integral parts of search engine marketing and digital marketing in general.
PPC advertising gives instant results in the form of visitors, leads, and customers to your website and is more suitable for achieving operational tactical results and does not remain effective in the medium term. As soon as advertising stops, your business disappears from visibility. Cost per click varies from industry to industry and can reach up to $40 per click.
Search Engine Optimization on the other hand delivers strategic results in the medium term, requires effort and time, and serves to strategically strengthen your business and remain effective in the medium to long term. High-quality optimized content continues to appear in searches, attracting traffic, leads, and visitors.
As a good practice, to achieve a harmonious and effective result, companies rely on both types of search marketing in certain proportions changing over time. Because SEO takes time to generate content and get it organized and optimized, businesses rely more on PPC advertising initially. Over time, as content increases and quantity and quality improve, businesses will rely more on search engine optimization and less on PPC advertising.
Ready to Dominate the Search Results? Contact Us Today!
Our experienced New York City-based digital marketing team is ready to create an effective PPC strategy for you and launch an advertising campaign as soon as possible. Just contact us today and we will turn your marketing investments into immediate traffic and leads followed by maximum revenue for your business. We’re ready when you are!